In her unaccented Urdu, Khan impresses on us the importance of the Urdu language. Her show, “Mornings with Shazia”, is catered to those tuning in while driving to work or those spending their mornings at home, especially housewives. She moved to Texas 15 years ago from Lahore and now lives in Houston. Shazia Khan is another popular radio jockey at Hum Tum Radio. During Ramazan, the station also carries out special transmissions for its listeners.
The station has four radio jockeys in total, and broadcasts 24 hours all week. Concerts of Rahat Fateh Ali Khan and other events are featured prominently, as are pictures of the station’s owner Rehan Siddiqui with former president General (retd) Pervez Musharraf. The Hum Tum Radio office is covered with posters of their shows, and events that the station has organised in the area. “We live so far away from home, it is important to talk about these issues while we live here.” Jamshed says she gets up to 30 callers during her four-hour-long show. “We’ve talked about dowry, domestic abuse, divorces, relationships between family members, etc.” Speaking in a mix of Urdu and English, this radio jockey says she likes to highlight the problems and issues of the Pakistani community. “They call me the Pakistani Oprah Winfrey,” laughs Jamshed, who moved from Lahore to Houston ten years ago. Her show, broadcast in the afternoon, is primarily a talk show - she selects a subject for the day and asks callers to weigh in on it, while also playing popular Pakistani and Indian songs at regular intervals. She listens to their comments and offers her own two cents in a calm and soothing voice. Broadcasting to over 100,000 Pakistanis in the Houston area, the radio station, now in existence for over a decade, has thousands of listeners who tune in on their radios, or on the Internet, where one can listen to their live stream.Īs we walk in, the station’s radio jockey Lubna Jamshed, who is also the head of marketing, is in the midst of her radio show, talking to her audience about family issues.
Driving out to their office, one can see the billboards for Hum Tum Radio - one of Houston’s few Pakistani radio stations - on the main highways of Houston.
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